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The web site states the following, "Chartered Accountants in Southampton, Portsmouth and Winchester." I noticed that the web site also stated " Mandair and Co was established in 1999, we have grown since then with a team of 15 dedicated experts at our practice." They also said " We have experience in a vast range of accounting services from Taxation and finance to business start-up advice. So what can we do for you? Have you looked at many accountancy firms previously but found they dont quite fit your requirements? Why not give us a try? 84 Lodge Road, Southampton,." The meta header had chartered as the first optimized keyword. This keyword is followed by accountant, accountancy, and Southampton which isn't as important as chartered. The other words mandairandco.co.uk uses is portsmouth. winchester is included and might not be understood by search engines.